This campaign was developed to position Nestlé as a leader in driving innovation in areas such as coffee, plant-based products, pet care, and more. It spotlighted the teams behind these brand and product innovations, showcasing how Nestlé is fostering a culture of innovation. The campaign was designed with a target audience of both talent and consumers and featured both short-form and long-form content. My role encompassed developing messaging, overseeing the entire content development process, and directly contributing to the content's creation.
Crafting your favorite brew comes from our teams asking the important questions, whose answers lead to new innovations. 💡 ☕ Find out how here: https://t.co/5ojCeCdq4p #NestleInnovates pic.twitter.com/xL9jR8HIjQ
— Nestlé (@Nestle) June 24, 2022